Both the articles and the Bubble talk about where online is headed. In the article Long Tail, Chris Anderson talks about how online businesses are offering more opportunities for the small niches. Now whether those niches be in books, music, movies, or any other media doesn’t matter because the fact is they have the opportunity to be found and used. Businesses such as Barnes & Noble and Blockbuster are not able to stock movies and books that aren’t in the media’s main stream. Now online businesses such as Amazon.com and Netflix.com are able to stock those books and movies that aren’t on the media’s top list. The reason for this? An infinite amount of space where they can offer these movies and books. Online businesses don’t have to worry about paying for a book or movie to be stocked on their shelves because they don’t have shelves. They can instead get the movie or book that one person wants to them whenever that person wants them. I definitely believe that these kinds of businesses will continue to grow and more will emerge for more types of outlets, and the store we go to now will be come obsolete.
Another thing both articles talked about what how the pricing of things such as books and music is coming closer to zero. With the ability to get music online for free and the freebies companies offer in exchange for hoping those people become customers. Technology is becoming cheaper and cheaper to make thus making it cheaper to sell to consumers. Online sites such as Google and Yahoo are completely free because they make their money solely on advertisements. It makes you wonder how much longer it will be till almost everything online is free.
If there is a way to get things for free online then people will find it. No one wants to spend large amounts of their own money when you can get the same thing for free. Now instead of the companies and corporations being in charge of how their products are being sold and for what price the consumers have a bigger impact on that because they are demanding these products along with others that the company hadn’t even considered.
In the documentary the Bubble it talks about two emerging online companies that changed the way business was done online. Amazon and ebay are both online businesses that allow the exchange of goods without the tangible aspect. They are also allowing for more of what consumers want without actually telling them what they want. This is different from the way in which we were accustomed of being told by the media what we wanted. With the ability to see things such as what is recommended if we like one sort of thing, which amazon has done an amazing job with, we can find niches that maybe we wouldn’t have found without this emergence of online business.
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